About the Book :
This book deals with the basic essentials of contemporary marketing research. It has been specifically written to meet the requirements of
the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However, it is also useful as a
text book to the MBA/PGDBM students of other Indian Universities.
Key points of the book :
Lucid explanations of the theoretical principles
Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter