CONTEMPORARY MARKETING RESEARCH

220.00

– Binding : paperback
– ISBN13 : 9789383572885
– Language : English
– Publication Year : 2015
– Author: Dr. A. B. Rao
– Product Code: VPA15030

Category:
Authors:

Description

About the Book :
This book deals with the basic essentials of contemporary marketing research. It has been specifically written to meet the requirements of
the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However, it is also useful as a
text book to the MBA/PGDBM students of other Indian Universities.

Key points of the book :
Lucid explanations of the theoretical principles
Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter

Reviews

There are no reviews yet.

Be the first to review “CONTEMPORARY MARKETING RESEARCH”

Your email address will not be published. Required fields are marked *