As Is What Is – Paperback

This book is a selective memoire of Pramod Chaudhari, the die-hard entrepreneur, who steered his company – Praj, over the past three decades to its present avatar. With humble beginnings in a middle-class Maharashtrian family, rooted in rural Maharashtra, his personal and business journey is an inspiration to many.
By 2004, Praj had achieved a turnover of Rs. One Billion. The story thus far had been chronicled in Pramod’s own words in his first book “As Is What Is”. It was published in 2006. Now, a decade later, Pramod as its Founder Chairman, moved from running day-to-day operations to a more strategic role. As was in its earlier journey, during this period too, Praj is impacted by world-wide economical slow-down and has had its own share of crests and troughs. To ensure growth opportunities, Praj expanded itself into fields like Advanced Biofuels, Critical Process Equipment & Systems and High Purity Systems to become a major player in the field of environment, energy and agri-process led applications. At this juncture loaded with opportunities and faced with VUCA (Volatile, Uncertain, Complex, Ambiguous) challenges, Pramod presents his account of the journey in this second update.
The narration rendered in first person, lends the story distinctive credibility leaving the reader to identify with the narrator, comprehend its understanding and context; and free to make his/her own observation; and draw own conclusions from it.
Pramod has mentored and encouraged several budding entrepreneurs to keep the spirit and flame of nation building alive through running successful enterprises. This book offers a structured format to his thought and story of his journey towards excellence… a journey for a better planet and a better life.