Building Brands is not Rocket Science

Kiran likes to describe herself as an idealist and a dreamer, despite being a hard-nosed entrepreneur for about 3 decades. After all, advertising needs a lot of imagination with some psychology thrown in. She is an Industrial Psychologist by qualification and has done her Executive Education in Strategy and Execution from Harvard Business School. She has 3 decades of experience in branding and marketing and runs a successful branding & digital marketing company – Xebec Communications Pvt Ltd. She has consulted for over 100 clients in various sectors like BFSI, FMCG Education, B2B-Manufacturing & I.T., Healthcare, Travel, Retail and Real Estate to name a few. She is frequently invited as a keynote speaker and as a panellist on various industry forums. She also teaches in Management Schools. She is a keen observer of life and people in particular and reckons she is a lifelong learner.