Description
I do hope that this book helps many people out there in learning from the honest mistakes of an
entrepreneur & avoid making it themselves – K. Ganesh, Serial Entrepreneur, Promoter –
BigBasket, Bluestone, HomeLane, Portea Medical & other companies.
What if your startup fails – but teaches you everything you need to succeed?
The Entrepreneurial Rollercoaster is an honest & insightful account of a founder’s journey
building one of India’s early online grocery startups (2011). At a time when buying groceries
online felt futuristic, long before today’s 10-minute deliveries, this founder dared to think ahead.
Despite strong vision, right execution & early promise, the venture failed. But what it left behind
is far more valuable: real-world startup lessons, hard truths & powerful insights.
This is not a glorified success story. It’s a no-filter founder journey revealing what happens
behind the scenes – the decisions, mistakes, pressures & turning points. Far from the glamour
often associated with startups, it reveals real struggles & lessons that every founder must know.
This book explores the chaotic yet rewarding world of startup – where uncertainty is constant &
resilience is everything.
What you will discover:
● Practical lessons from a real startup failure
● Emotional journey of entrepreneurship – stress, doubt, motivation & breakthroughs
● Takeaways on business strategy, execution & scaling
● Navigating startup ecosystem – hiring, team building, investors & fundraising
● Leadership & entrepreneurial mindset
Whether you're an aspiring entrepreneur, founder or business professional, this book is a crash
course in entrepreneurship, helping you learn from real mistakes, without paying the same
price.
An insightful, anecdote-rich & light-hearted read – with a necessary dash of humour – this is not
just another business book but a ground-level view of entrepreneurship, for anyone ready to
learn from the front lines of a failed venture.
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