No Holy Cows In Business…9 Principle of Entrepreneurship

– Binding : Paperback
– ISBN13 : 9789383572205
– Language : English
– Publication Year : 2014
– Author: Kiran Bhat
– Product Code: VPG14011


Business is about passion, perseverance and continuously reinventing yourself. This book gives some remarkable examples of great entrepreneurs, who started with nothing but an idea and a passion for developing that idea. The over-riding theme behind a successful business and an entrepreneur is their love for venturing into the unknown, constantly innovating and cashing in on opportunities very quickly. I found the book very inspiring especially since some of the names mentioned like Strand Book Stall (and its owner Mr Shanbhag) are a must for anyone fond of reading and visiting Mumbai. A must-read for aspiring entrepreneurs and people who constantly hesitate on the right time to take the plunge to set up a business.
– Rakesh Makhija, President
– SKF Industrial Market, Strategic Industries, AB SKF, Sweden

This book is for those who would like to keep their fate(future) safe in their fists. As you start reading you are met with the people who have successfully converted their dreams into reality. The journey towards entrepreneurship is made simple reading these experiences and the solutions suggested. Do not forget, 40% revenue of India is generated by small entrepreneurs. Be one of them – Seshan and Bhat will help you.
– S. V. Joshi,
Founder Chairman, Nichrome India Ltd.

No Holy Cows is a book designed specifically to guide new entrepreneurs in their journey to creating a successful enterprise. In the book, the authors – Kiran Bhat & Sekhar Seshan divide the entire process into 9 principles and use interviews with well-known entrepreneurs. Thus the book emphasizes practical knowledge with respect to lessons learnt by risk-takers and the tricks of the trade in the business world. The book also contains case studies which clarify various business options and how to handle everyday situations. The book is bound to provide insight and inspiration to entrepreneurs and would-be-entrepreneurs alike.

Kiran is a first generation entrepreneur. She started Xebec Communications Pvt ltd an advertising agency offering integrated communications in 1992. She has handled blue chip clients in various sectors ranging from automobiles, BFSI, Retail, Real estate, Services etc. In her role as strategist and brand consultant she has launched several brands in India. Anticipating the advent of digital she promoted a second company Xebec digital with a pan India presence which offers digital consultancy, creative technology and marketing. Right from the early stages of her career she has been teaching in management institutes and is often invited as guest lecturer. She has several other interests. She has been an angel investor in several start ups and likes nothing more than mentoring starts ups to do better than what she has done. Her other interests include fine art, writing, alternate healing. She likes to read new age spiritual and management thought leaders.

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