When you pet into business you expect to make it a success. As a prudent business person you need to fit in all the jigsaw pieces, making the whole picture, before entering into business. Identifying what business to be in and what is the right time to enter into business is very important before investing further time and money. In ‘That’s NAUT my Business’ Satyen Jain and Rohan Vaidya help you understand this. The book is written in everyday language and the story is narrated through a quirky character called ‘Zakenaut’, such that even those new to business and business jargon can easily understand. Satyen and Rohan complement each other in business. They jointly and individually bring different perspectives to this book. Their careers in MNCs, consulting companies and startups have given them insights into determining the possibility of success for a business. Their work journey has not been one of instant success. Satyen’s experience in startups taught him the importance of managing customer expectations and the need for scalability to make a successful business. Both Rohan and Satyen’s work in MNCs, mid-sized and large-sized, gave them management skills and exposure to the international market. This book distills their combined experience and they show, through a mathematical formula, how one can reduce the risk of a failed business and be able to answer the question – Is this business for me?