The destiny of the organization stands at the brink of downward spiral for Saswat Das the CMD of ‘Milestone.’ Will he be able to dust off the ashes of redundant policies, deadwood people and structural obstinacy from his passion and toil of over two decades? Will he be able to re-kindle the fire beneath these ashes well in time? Transformation is needed… right now! Can Aparajeeta’s passion and Divakar’s wisdom, save Milestone? Will they succeed in creating a battalion of ‘change’ advocates? Will their effort be self-sustaining or will the cookie crumble the minute support is removed? The Turning Point is a corporate fable of ‘internal marketing’, the vibrant catalyst, applied in real-life strategies, to bring more speed, depth and focus to those who want to conquer their dreams.
Author: Dr. Kalindi Kale
In an almost three decades of work experiences, Dr. Kalandi has been marketing profession turned human resource by choices. She is an Executive and Transformation coach and an accomplished L&D professional, who has an exposure to a gamut of industries like engineering, IT, events, Construction, advertising & PR logistics & leisure. Leadership and succession capability building, OD interventions for organizational transformation, optimization of efficiencies are her forte. A doctorate in internal marketing, she professes that this one component that is antecedent to customer delight. ARCS- internal marketing way for return on engagement proposed by her is a model that would help organizations to transform faster, deeper and in more focused manner.