About the Book :
Marketing Management can be best learnt through real life examples. Since┬аconsumer preferences and market trends are ever changing and are caused┬аand effected by effective marketing of various products and services, making┬аa place for a product in the market becomes challenging. Hence, classroom┬аlearning is the second place for understanding and practicing marketing┬аmanagement, the first being the market itself.
Key points of the Book :
- ┬аPresents the students of Marketing Management with an insight into ground realities.
- ┬аBased on his extensive experience as a Marketing Consultant.
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