Apurva’s experience of over 25 years ranges across partnering private equity players in building superior organizations and creating valuable businesses, and handling media businesses and brands. Prior to her entry into radio she has been part of the television space where she worked with BCCL & Zee Telefilms. She has launched successful TV brands like Zoom, India’s first lifestyle channel and also fashioned the re-launch strategy for Zee TV, the flagship channel of Zee Telefilms. She is credited with bringing into the country the concept of consolidated media–buying by launching the first ever independent media buying agency, Lodestar in 1995.
She is also the author of the national best – selling book “Lady, You’re not a Man” – the Adventures of a Woman at Work, published by Rupa Publications which is currently getting translated into several regional languages.
She lectures extensively on leadership choices, building successful organizational cultures and on issues and themes arising out of the diversity initiative businesses are dealing with today.